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AM Digital Content & Services Portal

Positions Available: 01

The Assistant Manager Digital Content & Services Portal will be responsible for the coordination of all digital and print content. The right candidate will have experience in cross channel content marketing and content optimization including text, audio, video and image content, social media marketing and search marketing. The ability to interpret analytics and troubleshoot web related technical issues is a plus. Must be able to work with management assignments including online reports, Closeout / As Build Packages, Surveys and Project Presentations etc.

Responsibilities:

  • Development and execution of comprehensive digitally integrated campaigns in support of assigned business lines to promote the division's brand, products, services and image, incorporating all marketing technology capabilities and tools with consideration of non-digital tactics.
  • Utilizes email technology, web tools, associated web analytics, SEO, SEM, Online Advertising, and social media to complete all elements of digital marketing.
  • Digital content preparation and management assignments including online reports, Closeout / As Build Packages, Surveys and Project Presentations etc.
  • Develops and executes email marketing strategies and tactics, measurement of email performance and formulation of insights across all lines of business leveraging the email channel.
  • Creation of standard operating procedures (SOP's) for the planning, execution, optimization, distribution and amplification of the organization's content.
  • Plans, budgets, and executes email marketing campaigns, search engine strategy and Mobile Marketing Plan including investigation, recommendation and implementation of various opportunities to align with business goals.
  • Executes search engine marketing campaigns and search engine optimization tactics.
  • Provides back-up support for other members of Corporate Marketing and Communications team as needed.

Requirements:

  • Minimum of undergraduate degree in marketing, communications, computer science, public relations or equivalent experience.
  • 3+ years of digital marketing experience, with demonstrated progressive increases in responsibility.
  • An expansive understanding of interactive marketing and technology. Basic familiarity with web design, and corresponding principles, including content management tools, usability, information architecture, and design concepts.
  • Proficiency with PC's; knowledge and experience with Microsoft Office Suite, specifically Word, advanced Excel, and PowerPoint. Knowledge of Email and CRM systems, PPC tools, SEO tools and basic knowledge of HTML are a plus.
  • Experience with web analytics, both creation of reports and usage of data as a catalyst for continual improvement

Interested? Apply now!